LCWA has the pleasure of working with several health-focused associations and recently we met personally with the members of the American Academy of Dental Sleep Medicine (AADSM) to advise this growing group of dentists on strategies for marketing their practices locally. Most sleep apnea patients don’t know that dentists can offer a comfortable and effective treatment for sleep apnea, called

It was an exciting week for USA soccer as the men’s national team advanced to the knockout rounds in the FIFA World Cup! Here are some of our other favorite headlines of the week: Top 100 Social Ideas: Looking for more social media content ideas? Check out this listfrom Forbes that covers just about everything you could possibly post on

It’s been a stormy week in Chicagoland, but the climate has been more temperate on Twitter the past several days. Here are some of my favorite finds: Founder and Brand Identity – This insight from Inc.com on leveraging a company’s founder for brand identity is particularly interesting given the American Apparel news this week. The 10 Percent Rule– Millennials are

Chronic sleep loss and sleep illness are big problems in America – demonstrated by the Centers for Disease Control and Prevention (CDC) classifying insufficient sleep as a “public health epidemic.” LCWA client the American Academy of Sleep Medicine(AASM) has partnered with the CDC on a project to increase awareness of sleep illness and the importance of sufficient sleep: the National