LCWA has the pleasure of working with several health-focused associations and recently we met personally with the members of the American Academy of Dental Sleep Medicine (AADSM) to advise this growing group of dentists on strategies for marketing their practices locally. Most sleep apnea patients don’t know that dentists can offer a comfortable and effective treatment for sleep apnea, called oral appliance therapy. This lack of awareness makes it essential for AADSM members to not only be expert practitioners but also savvy marketers. In an hour-long session at the AADSM Annual Meeting in Minneapolis, LCWA provided AADSM members with practical, actionable advice for building awareness of their local practice and increasing demand for oral appliance therapy within their communities. From traditional media relations tips to social media advice, event-based networking suggestions and physician-focused relationship building tools, LCWA empowered AADSM members with the insights they need to develop and execute a successful marketing plan and increase their bottom line.