It may or may not feel like it in your neck of the woods, but we are in the midst of spring – a time for change, growth and trying new things. There was a lot of media change and evolution happening this week – read on for my highlights (Spoiler alert: Change isn’t always popular): Bash-tag?The New York Police

Until last week, many Chicagoans probably didn’t know that their favorite workout machines may be manufactured right here in their hometown. But thanks to a local morning news crew, that is all changing. LCWA recently pitched and secured coverage for the Life Fitness manufacturing story on the Chicago CBS affiliate, WBBM-TV. On April 16, four short segments, filmed live at

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a segment on CNN’s The Human Factorfeaturing Super Bowl champion and former Green Bay Packer Aaron Taylor. Five years ago, Taylor was diagnosed with obstructive sleep apnea (OSA) – a dangerous condition characterized by complete or partial airway obstruction during sleep – and he uses continuous positive

From social media fails to new Facebook rules, there’s never a dull moment in the social media realm – and this week is no exception. Here are some of my favorite finds from the past few days: Common Sense Takes Flight – Another week, another “oops” from people and companies on social media – particularly for the airline industry. A Dutch