Two hot-button political issues had PR influence all over them this week, April Fools came and went and Starbucks had issues with Satan. Plus, you can swear in the New York Times and Wall Street Journal now. Obamacare: After the rollout. Despite a near-shipwreck during its rollout, the Affordable Care Act met its initial goal of enrolling seven million Americans

In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety.  First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have

The spring season means trade shows galore for LCWA clients. At the International Health, Racquet and Sportsclub Association (IHRSA) trade show, held in March in San Diego, Calif., our client Life Fitness, the global leader in commercial fitness equipment manufacturing, dominated the floor with their latest offerings. This year, Life Fitness introduced a multitude of new cardio and strength equipment

From billion-dollar buzz to brands heating up Twitter, it’s been a busy week in the social media realm! Here are a few of my favorite finds. Engaging Brands – McDonald’s, Starbucks, Amazon, MTV and eBay. What do these brands have in common? They are the five most engaging brands on Twitter! A cool infographic from Simply Measured showed us the way