In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety. First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have dealt with their share of noise. Our team helped to secure booth appointments and draw attention to the products on site. As a result of our efforts, we caught the attention of several important pet outlets that reach hundreds of thousands of readers. We’re looking forward to fostering these relationships and seeing some coverage for the new pet products!
April 3, 2014