March 12, 2014

A Howling Success

Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw.   ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399
March 7, 2014

Favorite Finds

The Oscars stole the show this week on Twitter! From Jared Leto’s powerful acceptance speech to Jennifer Lawrence taking a tumble for the second year in a row, everyone has been tweeting about #Oscars2014! Best. Selfie. Ever. – When Ellen posted the selfie taken with 11 of Hollywood’s hottest celebrities, it became the most tweeted tweet ever – with more
February 25, 2014

Safety Meets Style

SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity
February 21, 2014

Favorite Finds

While Mother Nature gave us a rise in temperature, several companies heated up the social media and advertising worlds this week. Check out some of my favorite finds below! Huge deal for WhatsApp – Do you use WhatsApp for messaging? The app that gained popularity for the ability to text with people overseas for free was acquired by Facebook this