January 22, 2014

iON Snow Blower Creates a Flurry of Coverage

With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON.  The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought
January 21, 2014

In the Mix…Shaping a Positive Culture

LCWA kicked off the new year with a new client – the Accreditation Association for Ambulatory Health Care (AAAHC). Joining our lengthy roster of health care clients, AAAHC is the leader in ambulatory health care accreditation and accredits a variety of ambulatory health care organizations, including ambulatory surgery centers, college student health centers, health plans/managed care organizations and medical homes.
January 17, 2014

Favorite Finds

This week our feed was filled with facts and fine-tuning tips to make the tools and tactics we use day-to-day work harder for us and for our clients.   Introduce Media Relations to Pinterest. We love these ideas for turning this visual medium into a media resource. From speaker-rolls to b-roll, this guide is great.  Handle Press Room Duties with Twitter. Most
January 15, 2014

Pin to Win and Focus on Faith

LCWA is helping RedemptionCreations.com gain visibility and awareness with those who have made a New Year’s resolution to focus on faith with a “Pin it to Win it” sweepstakes. The new site’s trendy clothing, home and tech accessories feature exclusive product designs and combine current style and design with traditional Christian images – items that are very popular for Pinterest boards. For a chance