There was a bitter wind blowing through Chicago, but hot stories continued to burn up our social media feed. Here are some of the headlines, tips and tales that caught our attention:  Facebook Cracks Down… Facebook announced that overly promotional content on brand pages – meaning posts that solely push people to buy a product or enter promotions/sweepstakes – will receive lower

At the recent Remodeling Show and DeckExpo in Baltimore, LCWA helped client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, showcase its total outdoor living package – from substructure to spotlights – including Trex Elevations Steel Deck Framing System, Trex Transcend decking and railing, and Trex Outdoor Lighting. DeckExpo provides building and remodeling professionals with a vibrant exhibit hall, filled with

Can you guess what’s popping up in larger-than-usual numbers right about now?  That’s right, it’s pop-ups – those temporary stores such as seasonal shops, farmers markets, flea markets and arts and crafts fairs. LCWA is helping client PopUp Republic, a new Chicago-based social media marketing firm servicing the pop-up category, promote its multi-faceted services and the burgeoning pop-up industry. Just

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention:  Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too