Twitter was the first to tell the world about many breaking stories this week and the trending hashtags alerted me to some of my favorite finds – enjoy! PR Plan Musts – It’s planning season for many businesses right now and I found this list to be a good foundation for a strategic approach.  Everyday Ethics – Although we live by this Public

It’s the last week of summer, so to speak, and the news pipeline has been filled with summertime fun and a constant flow of social media and communications insights. Here are some of my favorite finds from the week. Happy Labor Day weekend! Celebrating our National Parks – The White House helped spread word of the National Park Service’s 98th birthday via Twitter, reinforcing

The “baddest pullers” in North America hit Chicago this week to compete in one of the country’s largest World Armwrestling League (WAL) tournaments and LCWA armed them with a major TV appearance to promote the event.  The Fox Chicago morning show “Good Day Chicago” featured a live, 4-minute interview with three WAL champs, who discussed the surge of the underground

Here are some of my favorite finds from the past week! It’s an Ice Bucket World in the Summer – The #IceBucketChallenge hit new highs this week with foreign friends, celebrities, CEO’s and even former presidents getting iced – and its watershed effect is currently washing new life in Facebook and helping define how this platform can make headlines in