January 7, 2015
This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country. As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from the Arizona Daily Star and the Arkansas Democrat-Gazette to the Kentucky Inquirer and Connecticut Post – touting its cordless performance and unique camouflaged design – and garnered nearly 4 million impressions.