March 31, 2015
Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety
March 30, 2015
In the Mix…Trex Highlights Top Trends for Outdoor Living
As we shed our winter coats and finally head into spring, do you know what’s hot – and what’s not – this outdoor living season? As outdoor living and entertaining become increasingly popular, nobody wants to be caught with a patio that’s passé – especially readers of design and style media. That’s the idea behind our client Trex’s annual Outdoor
March 27, 2015
Favorite Finds
This week was madness – and we’re not talking about basketball! From puppy cuteness overload to teenage heartbreak, this week the Internet just can’t even. Here are my favorite finds of the week: Puppy Love: If your social feed seemed extra adorable on Monday, that’s because it was #NationalPuppyDay! While celebritiesand athletesjoined in on the cause to raise awareness for
March 26, 2015
Life Fitness Brings Innovation to IHRSA 2015
The International Health, Racquet & Sportsclub Association held the 34th Annual IHRSA Trade Show from March 11-14 and Life Fitness was there to show off the latest in industry-leading trends and products. The LCWA/Life Fitness team conducted proactive outreach to fitness media and was able to secure seven booth appointments in support of the latest news from Life Fitness, ranging