The Twitterverse this week was filled with #SXSW announcements, new social platforms and features and a hearty amount of best practices and advice I loved reading. Here are my favorites! Meerkat Makes Its Debut – The live-streaming iOS app has been called “the breakout app of SXSW” and yet has already faced several ups and downs in its first week.

With the brutally cold winter we had in Chicago this year, we were happy to “escape” for a few days to warm Orlando to help the Jarden Pets Division launch its “Less Stress” rebranding at the annual Global Pet Expo. The booth served as a nexus for four pet-focused brands under the Jarden umbrella and featured a “Less Stress Lounge”

On the heels of daylight saving time on Sunday, March 8, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 9, the second annual Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from the sleep team and an AASM-accredited sleep center. As a result of LCWA’s outreach, our sleep experts

Spring seems to finally be in the air here in Chicago, and here are my favorite finds this week! Instagram on Top – According to new data from eMarketer, the number of U.S. Instagram users increased by 60 percent in 2014, and is estimated to top 100 million by 2018. Already, Instagram is bigger than Twitter, and it is currently