LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUpTwitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of

October wrapped up with a festive Halloween week – from crowdsourced costume contests to music video parodies. Here are some stories that I found most interesting: A Helping Hand for Halloween – Let’s face it – there’s nothing worse than meeting another person at a Halloween party with the exact same look. But never fear! Google is helping festive partygoers plan

The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the

This week LCWA made waves in media and Chicago PR circles, while blockbusters from 30+ years ago swept social media. Check out my favorites from the Twitterverse this week: Big Screen Blasts from the Past – Remember back in the early eighties when American culture went crazy for Yoda, Jedi knights, time-traveling cars and big haired girl rock bands? Oh