December 4, 2015

Favorite Finds

As winter finally rolls into Chicago with flakes, flurries and a rush of holiday shoppers, here are my favorite finds from this week! Pantone’s Color of the Year for 2016 – As we prepare to deck the halls, Pantone has announced their color of the year for 2016. And this year they have chosen two: Rose Quartz and Serenity. Pantone
December 1, 2015

Recent LCWA-penned Bylines in Medical Trades

LCWA client the Accreditation Association for Ambulatory Healthcare (AAAHC) is seeking to position its leadership and staff as thought leaders in medical accreditation. To accomplish this task, LCWA has ghostwritten a number of bylined articles on topical issues in key service areas and successfully placed them in targeted medical trade publications. In the last month alone, LCWA has placed three
November 25, 2015

Favorite Finds

Happy Thanksgiving! It’s an abbreviated week for LCWA, but we still had time for some favorite finds. Here are mine for the week. Now you see it, now you don’t– Facebook is reportedly testing Snapchat-type disappearing messages with its users in France, Mashable reports. More Facebook expansions – In its never-ending quest to be the one social media platform that
November 23, 2015

First Alert Raises Awareness with Fire Prevention Month

It’s a dangerous scenario that is, unfortunately, all too common – a homeowner deliberately deactivates a sounding smoke alarm and leaves the device disabled, opening up the entire household to a high risk potential for undetected smoke and fire. During October’s Fire Prevention Month, First Alert and the LCWA PR team encouraged homeowners to “double team their safety” by updating