I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram

Politics and sports have kept us all on our toes this week! Below is a round-up of some of the most interesting stories of the week – including a few that don’t relate to Presidential debates, or the Cubs: #DemDebate – This year’s first Democratic Presidential Debate was held this week, and of course it was a hot topic on

How much of the day do we spend sitting at work? That’s the question being posed by our client InMovement, and the answer isn’t pretty. In fact, Americans are sedentary for at least 21 hours a day. As a PR firm with experience in promoting health initiatives, we recently began work with InMovement to help spread the word on a

Our client Snow Joe + Sun Joe regularly appears on day-long QVC segments to sling super-hot deals on their high-quality, innovative, and affordable outdoor tools. This presents the perfect opportunity to promote these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving away products on Facebook at the exact same time that fans can watch the products