Did you know, that pancreatic cancer’s five-year survival rate is just seven percent? This is the lowest of all the major cancers, by far. LCWA is trying to help improve this statistic by assisting our new client, the Rolfe Pancreatic Cancer Foundation, in delivering and bringing awareness to the utterly important message of early detection. Rolfe is a leading Midwest

While the White House continued to dominate the headlines, there were a few unrelated stories that somehow cut through the clutter. Here are a couple that captured our attention and tickled our funny bones: Copycats – This week, Instagram launched is latest update – a fun, but familiar, new feature called Face Filters. The selfie lenses closely mimic what was

What’s better than spending summer outdoors on a deck? Spending summer outdoors on a brand new, free deck! To kick off the first day of spring and get fans and followers excited about the 2017 outdoor living season, Trexrecently hosted a Facebook sweepstakes where one lucky winner had the chance to win $10,000 in Trex materials to help them build

Last week I attended the Publicity Club of Chicago (PCC) monthly luncheon featuring a panel of five magazine journalists and freelance contributors who discussed how to best to pitch them.  Kendra Chaplin, publisher of Chicago Woman magazine Cindy Kuzma, a contributing editor at Runner’s World magazine, and contributes to print and online features for Men’s Health, Women’s Health, SELF and