March 13, 2017

Electrolux Masterpiece Food Processor is the “Best of the Best”

Awards season isn’t just for Hollywood’s finest, and LCWA is excited to congratulate our client, Electrolux, on its recent “Best of the Best” Gold Award win at the Housewares Design Awards. The Electrolux Masterpiece Food Processor brought home the award by wowing judges with its innovative and uniquely tilted design, which creates better tasting mixtures and a more consistent blend.
March 13, 2017

LCWA Celebrates Insomnia Awareness Day

Daylight saving time is upon us, and we are all suffering from that lost hour after “springing forward” last night. Daylight saving time is big news, typically garnering stories on reminders to adjust your clocks, the history of the bi-annual activity and how best to prep your internal clock for the time shift.  For the past few years, the American
March 10, 2017

Spring Cleaning

With spring just weeks away, it seems as if there’s no shortage of news about brands looking to roll out fresh updates – especially when it comes to social media. There was plenty of social buzz blowing into our newsfeeds this week, but here are some of my favorites: Social Déjà vu – Facebook launched a new tool dubbed Messenger
March 9, 2017

National Health Care Media Offer Insights

Our health care PR team attended a great Publicity Club of Chicago luncheon on Wednesday. “Taking the Pulse of National Health Care Media” featured an esteemed panel consisting of Charlie Brooks, producer for CBS Evening News, K. Aleisha Fetters, a freelance contributor to leading health and fitness publications, and Lori Rackel, editor of the Chicago Tribune’s health and family section. The session was moderated by Suzanne McBride,