According to Gartner, 89 percent of businesses compete through the level of customer experience they’re able to deliver. Public relations is an industry in which a client’s positive experience is vital for an agency’s long-term growth and success.  At LCWA, we pride ourselves on the superior level of service we offer clients. It’s a strength and a competitive differentiator that

Our client, Boise Paper, has been a long-standing partner of the General Mills Box Tops for Education™ program, helping schools across the country earn money to purchase essential items, such as books, art supplies, sports equipment, instruments and more. As part of the company’s commitment to providing Paper with Purpose, Boise Paper is proud to support local schools in the

Last week, the International Association of BusinessCommunicators (IABC) Chicago instituted the Lou Williams Research Pioneer Award and awarded the inaugural award to LCWA. In announcing the creation of the award, the organization lauded our founder, Lou Williams, ABC, APR, IABC Fellow, as a “rogue pioneer who had the audacity to advocate that the role of communication in organizations should play

This week featured several major brand makeover announcements as well as some interesting and helpful marketing tips for PR practitioners. Here are some of my favorite finds: Hello Dunkin’, goodbye Donuts – Dunkin’ Donuts made its rebrand official on Tuesday, shrinking its name to just “Dunkin.” Fun fact: the brand had been credited with popularizing the word “donut,” instead of