In the PR business, including stats in press releases and other media-facing materials is vital. They add significance and credibility to your clients’ announcements, and can also be a great way to craft headlines — creating news that can bolster client messaging, help garner media results during a lull in client activity or even spearhead a campaign. You also want

When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content:   Tailor your message. Instead

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross. This summer, Boise Paper joined other global brands to help raise awareness of the Red

Product award programs can lead to editorial accolades and powerful third-party endorsements that drive awareness and sales for clients and their products. That’s why LCWA has established an annual awards program for DAP. Each year, our team works to ensure DAP’s newest innovations are recognized by some of the top awards programs in the Home and Building Products industries.  Most