Posts By Month

January 28, 2020

Highlighting Client Expertise with Bylined Articles

At LCWA, we’re all about providing superior client service — so, of course, we’re not satisfied until our clients are rightfully positioned and maintained as industry leaders. We’re also always looking for effective ways to increase brand awareness among their target audiences, One of the most effective ways to do this is by securing opportunities for clients, whether B2B or
January 23, 2020

PFF Position Becomes Front-Page News

Last year, our client, the Pulmonary Fibrosis Foundation (PFF), issued a position statement warning patients and providers against the dangers of unregulated stem cell therapies that often promise miraculous results but come with significant health risks. We pitched the statement to national media, and were happy to connect PFF’s Chief Medical Officer, Dr. Gregory Cosgrove, with a Washington Post reporter
January 21, 2020

First Alert Assists Departments in Community Risk Reduction Efforts

Community risk reduction (CRR) is an important part of fire safety education from the fire service. The inaugural Community Risk Reduction Week, occurring January 20-26, 2020, allows departments across the country to improve their community’s safety. In honor of this event, First Alert and LCWA held a week-long alarm giveaway for departments participating in these efforts. As a result of
January 14, 2020

Bold and Beautiful: The Right Celebrity Cache Can Catapult Your Story

Celebrities are the ultimate influencers and can play an impactful role in a brand’s marketing strategy, elevating messages and reaching new audiences. But like Cinderella’s glass slipper, the right celebrity fit is vital to the story and there are many considerations as you develop the partnership: Time and Placement. First, outline all the potential services you’d like to use the