October 29, 2020
In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick
October 13, 2020
Inaugural Student Sleep Health Week Paves the Way for Student Success
From September 14 to 20, the LCWA healthcare PR team helped the American Academy of Sleep Medicine (AASM) hold the inaugural Student Sleep Health Week. Amidst a back-to-school season unlike any other, the observance amplified critical messaging surrounding student sleep health, powered by expert spokespersons, influencers, partner organizations – and even Congress! We kicked off the campaign by obtaining newsworthy statistics with a survey of
October 5, 2020
Be Ready for the Unexpected This Fire Prevention Month
While our client First Alert, the most trusted brand in fire safety, works hard year-round to educate others about the importance of smoke and carbon monoxide (CO) safety, First Alert’s mission becomes increasingly important come Fire Prevention Month in October. Throughout the month, fire departments, nonprofit organizations and other safety advocate come together to educate the public about the importance of