December 15, 2021
Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use
December 8, 2021
Tackling Tough Topics with The Prinz Law Firm
With a number of employment law experts, the spokespeople at our client, The Prinz Law Firm, are able to offer insights on a wide variety of hot topics of interest to both employers and employees. Over the last several months, we have helped Prinz attorneys speak on a variety of media platforms to demonstrate their wide range of expertise. From
November 30, 2021
LCWA Helps Packaging Producer Leverage NexTrex® Certification
Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its
November 22, 2021
Media Covers Call for Elimination of Daylight Saving Time
If LCWA client the American Academy of Sleep Medicine (AASM) had its way, the recent switch back to standard time would be the last seasonal time change in the U.S. LCWA drove healthcare PR coverage of the dangers of daylight saving time with media interviews in the weeks leading up to the “fall back” to standard time. From the USA