Three very different and successful LCWA campaigns were honored by the PRSA’s Chicago Skyline Awards earlier this month, when work for Trex, First Alert and the AASM received “awards of excellence” from the esteemed organization.
Trex’s Brand Ambassadors Inspire Consumers to “Do It” campaign was awarded in the
Influencer Marketing category. The campaign drove awareness and engagement by partnering with two influencers. They reached fan bases focused on DIY (do it yourself) and DIFM (do it for me), helping those stuck at home to keep busy and focus on projects they may have been putting off in pre-pandemic times.
First Alert’s Be Ready for the Unexpected campaign was awarded in the Integrated Communications – Consumer Products and Services category. With more people staying at home than ever before, First Alert’s campaign aimed to provide fire safety guidance and support to the 91% of consumer households that said their families’ safety was at the top of their priority lists.
AASM’s Student Sleep Health Week campaign was awarded in the Events and Observances category. Getting the right amount of sleep is crucial to students’ health and success, which is why this campaign virtually encouraged students, parents, coaches and teachers to have conversations about the importance of healthy sleep.
It’s an honor to earn recognition by the PRSA Chicago, and we thank you for your support of our work. Congratulations to all of the winners at the Skyline Awards!