February 23, 2021
We work with our client, Trex Company, to fill the media pipeline with relevant and inspiring outdoor living content throughout the year. Keeping the brand top-of-mind among homeowners, while reinforcing the brand’s position as a leader among trade professionals, our PR program equips media with outdoor living ideas, approachable DIY tips and aspirational imagery. An integral component of our program
February 12, 2021
PR + Podcasts – A New Media Frontier
According to a 2020 survey conducted by Statista, 55% of Americans state that they have listened to a podcast. Furthermore, 15% of Americans actively listen to one or more podcasts a month. Clearly, the platform of podcasts has become the auditory medium of choice for many. Able to be accessed on-the-go, podcasts offer the same value proposition as many streaming
February 2, 2021
Celebrities Give the Gift of Outdoor Living to Deserving Friends
It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to
January 27, 2021
Benefits of Social Listening Tools
As you’ve likely observed, social listening is a growing trend. And, it’s here to stay. Why? Because we’re capable of learning more than ever by tracking consumers’ behavior online. By listening to the online universe, brands can obtain insights from consumer conversations and collect data on themes, trends and behaviors to accomplish a number of objectives. “Social listening” is the practice of