In early March, LCWA helped client American Academy of Sleep Medicine (AASM) get out the word about the dangers of seasonal time changes by putting expert physicians on TV, radio and in newspapers around the country. LCWA drove healthcare PR coverage of the AASM’s recommendation of permanent standard time, as well as tips for dealing with the lost hour of

Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use

Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its

 As a result of proactive media outreach for LCWA client the American Academy of Sleep Medicine (AASM), LCWA secured a timely interview opportunity with The New York Times surrounding the pandemic’s effect on America’s sleep. AASM board member and practicing sleep medicine physician, Dr. Fariha Abbasi-Feinberg was interviewed for the feature story, titled “The Pandemic Messed With Your Sleep. Here’s