Featured image for “AASM “More than a Snore” Radio Media Tour Brings National Awareness to OSA”
June 3, 2021

AASM “More than a Snore” Radio Media Tour Brings National Awareness to OSA

Many patients are delaying or avoiding medical care due to COVID-19 concerns, including delaying care for common, treatable sleep disorders, such as obstructive sleep apnea (OSA). To help our client the American Academy of Sleep Medicine (AASM) drive awareness about the often-misunderstood signs, symptoms, diagnosis and treatment options for obstructive sleep apnea (OSA), we coordinated a radio media tour (RMT)
Featured image for “Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day”
May 5, 2021

Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day

Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success
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March 30, 2021

Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month

We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye
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November 17, 2020

AASM Experts Say Seasonal Time Changes are Losing Favor

On November 2 we turned our clocks back one-hour, signaling the end of daylight saving time. While most of us are accustomed to the biannual time change, evidence suggests there are downfalls to the ritual of “springing forward and falling back.” Which is why in September and October, we helped our client the American Academy of Sleep Medicine (AASM) bring