Featured image for “<strong>Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex</strong>”
November 15, 2022

Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex

Today (November 15) is America Recycles Day, a nationwide observance that recognizes the importance and impact of recycling for the protection of our environment. In recognition of the observance, today’s blog post focuses on “wishcycling,” the latest buzzword for the act of putting items in a recycling bin and hoping they will be recycled. We’ve all done it at some
Featured image for “Back-to-School Means Back to Sleep with Third Annual Student Sleep Health Week”
October 25, 2022

Back-to-School Means Back to Sleep with Third Annual Student Sleep Health Week

This back-to-school season, LCWA helped client the American Academy of Sleep Medicine (AASM) drive awareness about the importance of healthy sleep for youth and adolescents through the third annual Student Sleep Health Week (Sept. 12-18, 2022). The nationwide observance amplified critical messaging surrounding student sleep health, powered by expert spokespeople, student influencers and partner organizations. We grabbed media attention for
Featured image for “Students Go Green and Earn Green through National School Recycling Challenge”
June 17, 2022

Students Go Green and Earn Green through National School Recycling Challenge

Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite
Featured image for “AASM Advocates for Permanent Standard Time”
April 7, 2022

AASM Advocates for Permanent Standard Time

In early March, LCWA helped client American Academy of Sleep Medicine (AASM) get out the word about the dangers of seasonal time changes by putting expert physicians on TV, radio and in newspapers around the country. LCWA drove healthcare PR coverage of the AASM’s recommendation of permanent standard time, as well as tips for dealing with the lost hour of