Featured image for “Students Go Green and Earn Green through National School Recycling Challenge”
June 17, 2022

Students Go Green and Earn Green through National School Recycling Challenge

Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite
Featured image for “AASM Advocates for Permanent Standard Time”
April 7, 2022

AASM Advocates for Permanent Standard Time

In early March, LCWA helped client American Academy of Sleep Medicine (AASM) get out the word about the dangers of seasonal time changes by putting expert physicians on TV, radio and in newspapers around the country. LCWA drove healthcare PR coverage of the AASM’s recommendation of permanent standard time, as well as tips for dealing with the lost hour of
Featured image for “Wire Distribution Services 101”
December 15, 2021

Wire Distribution Services 101

Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use
Featured image for “LCWA Helps Packaging Producer Leverage NexTrex® Certification”
November 30, 2021

LCWA Helps Packaging Producer Leverage NexTrex® Certification

Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its