To generate national brand awareness of our client Beyond Paint’s all-in-one paint and its range of applications, and to drive product sales and increase traffic to BeyondPaint.com, our team coordinated a high-impact co-op satellite media tour (SMT) with lifestyle and home improvement expert Kathryn Emery. During the Home Trends SMT, TV stations across the country highlighted Beyond Paint applications, cost-saving

Today (November 15) is America Recycles Day, a nationwide observance that recognizes the importance and impact of recycling for the protection of our environment. In recognition of the observance, today’s blog post focuses on “wishcycling,” the latest buzzword for the act of putting items in a recycling bin and hoping they will be recycled. We’ve all done it at some

This back-to-school season, LCWA helped client the American Academy of Sleep Medicine (AASM) drive awareness about the importance of healthy sleep for youth and adolescents through the third annual Student Sleep Health Week (Sept. 12-18, 2022). The nationwide observance amplified critical messaging surrounding student sleep health, powered by expert spokespeople, student influencers and partner organizations. We grabbed media attention for

Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite