This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones.   The LCWA team worked with media to provide statistics,

This week was all about spoiler alerts, scorned vampires and the gay/straight chicken debate. Following is a recap of some of our favorite stories from the past seven days, along with some updates from the social media front: Never Cheat on a Vampire: It is likely that nobody was happier about the constant coverage of the Olympics this week than

Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive

No one made more headlines this week than the media itself! From “60 Minutes” and Timemagazine to Google+ and Klout, it was a big week for traditional and social media announcements. Following are a few of our favorites:  A Hot New Hangout: Google+ rolled out its “Hangouts on Air” feature that lets you broadcast live sessions for anyone to watch.