This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds: Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers

A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks. Our task: Increase brand awareness for The Red Flag Group and enhance

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds for the week: Perfect Proofreading: Check out these 10 punctuation essentials for every writer courtesy of @PRDaily. The IoT Marketing Evolution: Not only is the emergence of IoT revolutionizing the way we see and participate in everyday activities, it

‘Tis the season for year-end roundups, 2016 predictions and the start of the holiday movie season (Star Wars!). Here are some of my favorite finds for the week: Use the Force: The Force is strong with savvy communicators. PR Daily provided five tipson how to become a Jedi—er, PR Master. Survey Says: More business executives want PR pros handling their