May 25, 2018

Pageantry, Press Releases and Praises

The Royal Wedding, another Star Wars movie and award-winning PR programs from LCWA…all in all, another exciting week! Here are some of my favorite finds: Just Smashing!: Simplicity and informality joined hands with pomp and circumstance when Meghan Markle married Prince Harry Saturday in St. George’s Chapel at Windsor Castle. The world witnessed a transformative moment for the Royal House
February 6, 2018

Weil-McLain Brings the Heat to 2018 AHR Expo

Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a
October 11, 2017

Ecore Flooring Forms Foundation for New Fitness Suites

LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the
June 23, 2017

Selfies, Surprises and Social Media Strategies

This past week officially kicked off the summer season and the Internet was abuzz with hot topics. Here are my favorite finds from this week: Improve Your Selfie Game– In honor or National Selfie Day this week, a new study revealed people respond more favorably to selfie images where the subjects had adopted one specific pose. Namely, they had tilted