Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR
industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a leg up on the competition – nearly 20 media appointments with top trade publications.
Everyone on the Weil-McLain team at LCWA spent the last few weeks and months hard at work contacting industry editors and writers to make sure Weil-McLain received prominent attention at this popular show and the world’s largest HVACR marketplace.
Our efforts paid off. Editors were excited to learn about the latest in heating innovations from Weil-McLain, and the brand received significant exposure during the show. And of course, the media attention from the AHR Expo also proved to be a success, with conversations from the show leading to two immediate placements and more pending coverage throughout the year.
We look forward to heating up the AHR Expo again next year – in Atlanta!