On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks

From billion-dollar buzz to brands heating up Twitter, it’s been a busy week in the social media realm! Here are a few of my favorite finds. Engaging Brands – McDonald’s, Starbucks, Amazon, MTV and eBay. What do these brands have in common? They are the five most engaging brands on Twitter! A cool infographic from Simply Measured showed us the way

The weather in Chicago may be cooling off, but we still found plenty of “hot” stories in the Twittersphere to share with our followers this week.  Here are just a few of our favorite finds:  Uber Lately? – The car-hailing app, Uber, has ramped up its hiring of lobbyists, lawyers and public relations firms to expand. The Rhythm of PR

More than 200 injured veterans and their supporters departed Chicago this past Saturday to participate in the 2013 Ride 2 Recovery Great Lakes Challenge, a 375-mile bicycle ride from Chicago to Detroit that will take six days to complete. The event, sponsored by client UnitedHealthcare, offers veterans that have been injured in the line of duty an opportunity to use