August 28, 2020

‘Tis (Always) the Season for Pitching

We all know the goal for PR pros is to keep our clients top of mind with reporters and editors, but it’s not as simple as blasting a general pitch every couple of weeks to the same media list. Planning is vital to successful pitching – and a year-round seasonal pitching schedule is an essential component of a successful media
Featured image for “Insomnia Awareness Night Drives Conversation and Awareness”
June 30, 2020

Insomnia Awareness Night Drives Conversation and Awareness

Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep
April 16, 2020

First Alert Celebrates National Volunteer Week with Fire Extinguisher Donation Program

In honor of National Volunteer Week in April, the LCWA home PR team helped promote an exciting new fire extinguisher donation program between First Alert and the National Volunteer Fire Council (NVFC), which will allow volunteer fire departments to distribute fire extinguishers to keep homes and families safe.  A donation of 1,000 First Alert rechargeable fire extinguishers will be distributed
February 11, 2020

Our Go-To Image and Design Resources

Photos and infographics grab user attention much faster and more effectively than text, increasing engagement and receiving more likes, shares and clicks than plain text updates. In fact, according to a recent report from QuickSprout, content with relevant images get 94% more views than content without relevant images, equating to nearly double the views as content without any visuals. Anyone