Photos and infographics grab user attention much faster and more effectively than text, increasing engagement and receiving more likes, shares and clicks than plain text updates. In fact, according to a recent report from QuickSprout, content with relevant images get 94% more views than content without relevant images, equating to nearly double the views as content without any visuals. Anyone

Since 2011, Boise Paperhas been a proud partner and supporter of the General Mills Box Tops for Education program which helps schools across the country earn money to purchase essential items, such as books, art supplies, sports equipment, instruments and more. This back-to-school season, the LCWA social media team helped Boise Paper hold a Facebook sweepstakes to support the partnership

Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest

LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy