To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Winchester, Va., to experience the innovations firsthand. The response was extremely positive – and immediate. Within weeks, we coordinated onsite visits with groups of editors

A sure-fire way to stand out in a crowded industry is by entering – and winning – high-profile industry awards. Recently, we assisted our client, Trex Company, to do just that by submitting it’s latest product innovation, Trex® Seal™ Ledger Tape, for Hardware and Building Supply (HBS) Dealer’s Golden Hammer Awards. Known for honoring the best-of-the-best products in the home

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

If LCWA client the American Academy of Sleep Medicine (AASM) had its way, the recent switch back to standard time would be the last seasonal time change in the U.S. LCWA drove healthcare PR coverage of the dangers of daylight saving time with media interviews in the weeks leading up to the “fall back” to standard time. From the USA