A sure-fire way to stand out in a crowded industry is by entering – and winning – high-profile industry awards. Recently, we assisted our client, Trex Company, to do just that by submitting it’s latest product innovation, Trex® Seal™ Ledger Tape, for Hardware and Building Supply (HBS) Dealer’s Golden Hammer Awards. Known for honoring the best-of-the-best products in the home improvement industry, the annual awards are judged by the trade publication’s editorial staff which evaluates product entries based on three main criteria: innovation, overall value and shelf appeal.
As the latest innovation from the makers of Trex® RainEscape® and Trex® Protect™ Joist & Beam Tape, Trex Seal was chosen from among hundreds of nominations as a 2022 “Golden” honoree for its specially engineered aluminum-lined butyl tape design, making itself a superior alternative to traditional ledger flashing tape. It replaces the need to use multiple strips of tape, saving valuable time on the job site – a benefit desired by most industry professionals – making Trex Seal an especially appealing product for a Golden Hammer award.
HBS Dealer is one of the top news sources for the hardware and building supply market, covering the latest news and trends while reaching a broad audience of professionals, including the leaders who help drive decisions in the industry. The 2022 Golden Hammer award winners were highlighted in the magazine’s January 2023 print and digital issues as well as on its website, reaching more than 44,000 monthly subscribers.
The LCWA team is pleased to have helped raise awareness for this time-saving product among targeted industry professionals while also elevating the profile of our long-time client.