June 21, 2013

Favorite Finds

The past few days brought some intriguing – and fun – news from the world of social media.  Check out what we learned from (and laughed about) with this week’s Favorite Finds: Hashtag #Tips – Clickable hashtagsare all the rage on Facebook.  As a marketer, how do you know when to use them? Historic Tweets – Et tu, @Brute?  Here
June 18, 2013

In the Mix…Dental Sleep Medicine Professionals Descend on Baltimore

The American Academy of Dental Sleep Medicine (AADSM) gathered in Baltimore for their 22nd Annual Meeting earlier this month, and LCWA joined them in “Charm City” to help spread the news of this growing area of practice to trade and consumer media. While more than 1,000 dentists and exhibitors gathered to study new sleep medicine research and share best practices,
June 5, 2013

In the Mix…Giving Grads the Right Tools

Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure
June 4, 2013

In the Mix…Frigidaire Professional Creates Blogger Advocates with “Gift Guild”

Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or