We’re no strangers to coordinating social media sweepstakes for our clients – it’s a fun way to generate excitement and build buzz around the brands we represent. That’s why we’re so excited to kick off our first Facebook sweepstakes for our client Electrolux. Launched on April 3 and running through May 3, our “Refer a Friend” sweepstakes aims to spread

Even though one of our favorite stories to kick off April is knowing when brand’s should let go of social platforms, we’re certainly not doing so! Below are the stories we found most interesting this week. Fools Rush In – We started the week of light by keeping an eye on brands’ April Fools Day pranks. Bacon-flavored beer anyone? Facebook’s

Client Life Fitness recently showed off its tech-y side at IHRSA 2013, a global fitness industry convention and trade show. We helped announce exciting new initiatives and book media appointments for the commercial fitness equipment manufacturer. While at the show, the company demonstrated the first-of-its-kind LFconnect app and turned heads with demos of its Synrgy360 training system. Congrats to Life Fitness on another successful IHRSA show!

Yet another “new” Facebook, the pros and cons of public shaming and the enviable job of doing PR for North Korea…all in all, another exciting week in reads on Twitter! What your Instagram filter says about you. From sunrises to city skylines to that popular entrée at a new restaurant, 100 million monthly active users fade, age and brighten their