October 24, 2012

In the Mix…Dignity Memorial Takes WGN Viewers on a Unique Tour

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and
October 17, 2012

In the Mix…On the Road with Trex in 2012

Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and
October 16, 2012

In the Mix…First Alert “Powers Up!” Twitter

This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party.  First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number
October 15, 2012

In the Mix…Snow Joe Sweepstakes Heat Up

Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of  the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool –  and 50 electric snow throwers. Each week will feature