April 13, 2012

Favorite Finds

Here are some of the stories we found interesting this week! From one-line press releases to the entertaining “Texts from Hillary,” this certainly wasn’t a dull week in the media. Friendly Competition: Insights on how Facebook will respond to the growth of Pinterest based on the company’s previous experiences with competition. Penny for Your Thoughts: How to measure the monetary
April 12, 2012

In the Mix…The Inside Scoop on Outdoor Living

Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the
April 11, 2012

In the Mix…magicnumber.com to Show “Better Living” on TV

Let’s face it – we’re all busy, and we’re all looking for ways to simplify our lives to live better. Our client magicnumber.com – a site that helps users take control, achieve more and love life – will participate in the “Better Living for Busy Women” satellite media tour this week. Personal health expert Patricia Stark will offer tips on
April 2, 2012

LCWA In the Mix…Pergo “Floors” Facebook

LCWA launched the Pergo Facebook page to take advantage of all of the great new Timeline features and highlight the brand’s history as the inventor and innovator of the laminate flooring category. Timeline’s focus on photos is perfect for Pergo’s beautiful lifestyle images that showcase a wide variety of ultra-realistic laminate flooring décors. We look forward to helping Pergo to