Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the intriguing findings? Fifty-four percent of people say their favorite outdoor living space activity is listening to music– and 38 percent cite insects as the top complaint about their outdoor living spaces. Look for more fun facts from Trex in magazine and newspaper articles throughout the summer!
April 12, 2012