Most PR campaigns are focused on generating strong media coverage to ensure key messages are delivered to target audiences. But not all media coverage is created equal, and it is important to focus on securing high-quality coverage that meets specific criteria depending on the campaign. Here are four questions to consider when vetting a media opportunity. Is the Outlet a

Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to

This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation (PFF), to launch a new campaign aimed at increasing awareness about pulmonary fibrosis (PF). The “Not Everyone Breathes Easy” campaign will reach individuals who may be at risk for the disease or are undiagnosed, and encourage them to speak with a physician about PF. More than 200,000 Americans are living

Twelve states. Twelve laws. Twelve anniversaries. What do these numbers mean for our client, First Alert? Twelve unique opportunities to spread awareness of the importance of replacing carbon monoxide (CO) alarms upon their expiration. As part of our work with home safety client First Alert, we monitor and report daily on any pending smoke and CO legislation that may impact