July 13, 2018

#GOOOOOOOAAAAAALLLLLLSSSSSS

Happy Friday the 13th! If you don’t have World Cup fever yet, hurry up because it’s almost over! If soccer (football) isn’t your jam, here are a few other happenings from this week you may want to check out: Joyful Homecoming: Thailand and the rest of the world rejoiced this week when 12 boys and their soccer coach were rescued from a flooded cave. The
July 10, 2018

Award Spotlight: Boise Paper “Dare 2 Compare” Campaign

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn
July 2, 2018

Award Spotlight: AASM “Sleep Recharges You” Campaign Continues Success

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA
June 29, 2018

The Good, the Bad, but Mostly, the Ugly

They say beauty is in the eye of the beholder, but this week has been particularly ugly. From pets to people, here are some hideous highlights from this past week:  UGLY DOGS – A 9-year-old English bulldog named Zsa Zsa was named the winner of the 2018 World’s Ugliest Dog contest last Saturday. The win earned owner Megan Brainard $1500