Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content

Last year, our client, the Pulmonary Fibrosis Foundation (PFF), issued a position statement warning patients and providers against the dangers of unregulated stem cell therapies that often promise miraculous results but come with significant health risks. We pitched the statement to national media, and were happy to connect PFF’s Chief Medical Officer, Dr. Gregory Cosgrove, with a Washington Post reporter

Community risk reduction (CRR) is an important part of fire safety education from the fire service. The inaugural Community Risk Reduction Week, occurring January 20-26, 2020, allows departments across the country to improve their community’s safety. In honor of this event, First Alert and LCWA held a week-long alarm giveaway for departments participating in these efforts. As a result of

Drowsy driving is a serious public health concern. Each year in the U.S., drowsy driving causes an average of 328,000 motor vehicle accidents, including 6,400 fatal crashes, according to the AAA Foundation for Traffic Safety. The American Academy of Sleep Medicine (AASM) conducted a consumer survey to determine the prevalence of drowsy driving among adults. The new survey found that