When the COVID-19 pandemic took its grip on the world in March, office workers suddenly changed to a new “work from home” structure. Our client Boise Paper, which has carved out a social media niche as an expert on “Office Life,” needed to adjust its content and pivot messaging to better appeal to a drastically different workforce.  To achieve this,

There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the

Taking on an internship is a great opportunity to get a feel for a company or industry early in your career. Nothing can replace real-world experience! But when disruptions occur, such as our current global pandemic, flexibility will become your greatest asset. As an intern, it’s your job to be curious. Transitioning your internship from in-office to remote is a

The COVID-19 pandemic has created an unprecedented sentiment of unity within Chicago, across the country and around the globe. One member of our team, group manager Lindsey Lucenta, is making an impact in her neighborhood during this time of crisis, with a vision that far exceeds the scope and reach of the virus itself. Q: How did you get involved