When tasked with promoting the ARM & HAMMER line of Pet Fresh bags, filters and carpet cleaner to both millennials and this fall, the LCWA home PR team leveraged the massive popularity of pet-focused online influencers to promote the products’ benefits and drive consumers to online retailers. To reach these distinct target audiences “where they live” online, we utilized a

With the “biggest snow storm of the year” headed toward Chicago, everyone is starting to hibernate for the final six weeks of winter. Below are some of my favorite headlines of the week to keep you cozy over the weekend. Super Sunday – Just like that, the biggest sports night of the year came and went. While the game was

As usual, it was a busy week for the news media, and social platforms are no different. Instead of the State of the Union on Tuesday, the State of the State in Illinois Wednesday or the building excitement for some football game this weekend, I focused my attention on some better business practices … and a little bit of nostalgia.

In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play