Spring finally sprung this week, although we are off to a cold start with blustery winds. With more and more reasons to be anxious when watching the news, here are my favorite finds from this week: GIF Marketing – No matter how you pronounce the word, GIFs are increasingly popular and Tenor, the company who created the GIF keyboard, has

The Boise Paper “Make Your Bright Ideas Look Brilliant” campaign is building awareness for the bright, high-quality Boise POLARIS® Premium paper line. To complement this campaign as well as drive customers to purchase Boise POLARIS Premium paper, LCWA held an online sweepstakes asking consumers how they would “look brilliant” at work and beyond in 2017. As expected, this question generated

Awards season isn’t just for Hollywood’s finest, and LCWA is excited to congratulate our client, Electrolux, on its recent “Best of the Best” Gold Award win at the Housewares Design Awards. The Electrolux Masterpiece Food Processor brought home the award by wowing judges with its innovative and uniquely tilted design, which creates better tasting mixtures and a more consistent blend.

Daylight saving time is upon us, and we are all suffering from that lost hour after “springing forward” last night. Daylight saving time is big news, typically garnering stories on reminders to adjust your clocks, the history of the bi-annual activity and how best to prep your internal clock for the time shift.  For the past few years, the American