This week, nearly 2 million “Today”Show viewers learned how they could become Michelin-worthy chefs in the comfort of their own kitchens with client Electrolux’s Masterpiece Blender and Masterpiece Immersion Blender. Host Kathie Lee and guest-host Jenna Bush Hager promoted the products’ innovative features and sleek designs as part of the recurring “Give It Away” segment, on which Electrolux was previously

Following a week of record-high temperatures across the US (especially here in Chicagoland), here are a few of my warm and fuzzy headlines from this week! Instagram is Insta-changing. You heard that right, Instagram unleashed, yet again, another update. This update may be the most significant yet, next to the first video update and changing the logo of the photo-sharing app.

As the saying goes, a satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness the power of its happy deck owners through the #MyTrexDeck sweepstakes. This multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage them as brand ambassadors. The promotion

What a week! From Valentine’s Day and Singles Awareness Day (S.A.D.), to sweet treats, business chatter and so much more, I sifted … Here are some of my favorite finds from the week. What is a pangolin? – Google’s Valentine’s Day doodleshelped promote awareness of this endangered species, which happens to be the world’s only scaly mammal. Dulce de leche?!