April 17, 2015
With the 24/7/365 social media cycle, there’s no telling what sort of weird, funny, depressing or interesting info you’ll find. Here’s a mix of this week’s hodgepodge: Humor from Hilary. The new presidential candidate shows her funny side on her website’s error pages. A state in crisis. Indiana hired a PR firm to rebuild reputation after the state’s disastrous religious
April 8, 2015
Two-Screen Sweepstakes Just in Time for Spring Cleanup
Recently, LCWA client Sun Joe “took over” QVC for #SunJoeDay, with four hours devoted entirely to the outdoor tools brand, and exclusive appearances throughout the day. Sun Joe offered four limited edition colors and great deals on its Electric Pole Chain Saw – an essential and popular tool for the spring season. The saw was a huge hit on TV, selling tens of thousands
April 3, 2015
Favorite Finds
The Twitterverse this week was filled with everything this week from April Fools pranks to breakthrough buttons and fluffy bunnies to important observances. Check out the stories that caught my eye, the new social features and brand announcements that caught my imagination and the best practices and advice I loved reading. Buttons and Breakfasts – In case you missed it,
March 31, 2015
In the Mix…First Alert and the Chicago Bulls team up for Fire Safety
Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety