A common PR tactic I see used in many award-winning campaigns and much of the work we’ve done with clients over the years is using spokespeople. And I’m not just referring to the product managers, C-suite and marketing team we usually have access to with clients – I’m talking about third-party spokespeople who lend their credibility to a brand. Last

As we prepare for the IHA show this week, we are excited that we’ve already gotten the word to editors about Contigo’s latest products. In January, we gave a “first look” to influential media at the IHA media preview show in New York, meeting with more than 25 media representatives from the biggest names in consumer magazines, including All You,

It was another informative and unexpected week online. My favorite finds this week: Llamas and Dresses – The Federal Communications Commission may have decided the future of the Internet in its Net Neutrality decision on Thursday, but the Internet was more concerned with llamas and dresses. The Washington Post had seven reporters covering the story of two loose llamas in

After the record-freezing temperatures and devastating snow across the Northeast and Midwest, nothing could be more timely than a snow blower giveaway. The LCWA/Snow Joe team secured and coordinated the first spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes in honor of Kathie Lee & Hoda reaching one million fans on Facebook. The powerful